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in the streets and alleys of the city, the once hot dumpling restaurant is undergoing unprecedented changes. From the bustling business circle of first-tier cities to the street of third-and fourth-tier cities, many dumpling shops have quietly put up signs of transfer. What kind of industry password is hidden behind this food and beverage shock?
one, the survival dilemma of traditional dumpling shops
walk into the food street of a second-tier city Two of the three adjacent dumpling restaurants have put up rental notices, and the owner, Mr. Wang, said helplessly: now the salary of a dumpling maker is at least 6000 yuan a month, plus rent and ingredients, the profit is as thin as dumpling skin. The surge in labor costs is like a heavy grinding plate, leaving many small and medium-sized catering workers out of breath. according to practitioners, labor costs in the catering industry have increased at an average annual rate of more than 8% in the past three years, while the gross profit margin of dumpling shops has fallen from 45% to 32%.
apart from the cost pressure, the lag of the business model makes it even more difficult for traditional dumpling shops. Sister Li, who has been operating in a third-tier city for ten years, said frankly that in the past, it could be maintained by the word of mouth of old customers, but now young people are looking for food online. We do not understand online drainage, and there are fewer and fewer customers. When takeout platforms and short video group buying reshape consumption habits, shops that stick to the traditional model, like boats sailing against the current, may be engulfed by the tide of the times at any time.
the deeper challenge comes from the upgrading of the consumer market. Young diners not only demand the taste of dumplings, but also pay more attention to the personalization of the dining experience. A food and beverage survey shows that 68% of consumers will try new brands because of stuffing innovation. The standardized stuffing in traditional dumpling shops is difficult to meet the diversified needs.
II. The way to break the situation under the enabling of science and technology
in this industry innovation An intelligent device called Sanhao dumpling machine is quietly rewriting the rules of the game. This 360dumpling machine can produce 12000 dumplings per hour, redefining dumpling production with innovative efficiency. The traditional manual dumpling machine has about 300 dumplings per person per hour, while Sanhao dumpling machine has the capacity of 40 skilled workers. Easily meet the needs of chain stores and large catering enterprises.
what is even more amazing is that the machine only needs one person to operate, automating the whole process from dough mixing to dumpling forming, accurately controlling the thickness of dough and the proportion of filling. Mr. Zhang, the head of a chain dumpling shop, calculated an account: after using this Sanhao 360 dumpling machine, our single store can save 20,000 yuan in labor costs per month, increase production capacity by five times, and guarantee the speed of serving meals during peak periods.
the value of the three good dumpling machines lies not only in improving efficiency, but also in providing all-round business support for catering practitioners. The brand not only provides free equipment operation training, but also unreservedly shares the self-developed filling formula, covering more than 20 popular flavors in the market, from classic pork onions to innovative crayfish stuffing. The professional R & D team continuously updates the formula to help businesses catch the consumer trend. In addition, the team will also guide operators on how to combine online drainage with offline experience, show the production process through short videos and initiate interactive topics. Let the store rejuvenate in the era of social media.
III. Overall upgrade of the new business model
in the digitization wave Users of Sanhao Dumpling Machine are exploring a new business paradigm. An online celebrity dumpling restaurant demonstrated the dumpling-making process through live Douyin, attracting 200000 fans, and the number of customers diverted online to the store increased by 300%. This mode of offline experience and online communication brings a new life to the traditional dumpling shop.
what is more noteworthy is that Sanhao dumpling machine helps entrepreneurs build multiple profit scenarios, in addition to eating in the restaurant. Frozen dumplings produced by machines can be sold through community group buying, online shopping malls and other channels to expand their sources of income. Ms. Chen, an entrepreneur in a county, uses dumpling machines to produce semi-finished products and cooperates with surrounding supermarkets to set up counters, with monthly sales exceeding 100000.
for restaurant rookies, Sanhao dumpling machine provides not only equipment, but also a complete set of entrepreneurial solutions, from location advice to marketing planning, from product innovation to operation management. Make it easy for entrepreneurs with no foundation to enter the business, as one user said: this machine is like my entrepreneurial mentor, helping me through everything from production to sales.
4. Sanhao's suggestions and prospects for Catering Practitioners
in the face of sudden changes in the industry Catering practitioners might as well break the situation in three directions: actively embrace technology, and use intelligent equipment to reduce costs and improve efficiency. Secondly, innovate the business model, deeply integrate online traffic and offline experience, and then adhere to product-oriented, self-developed taste and high-quality service to win customers.
screen friends, if you are also fighting in the catering industry, or are considering joining it, consider: in the era of technology and innovation, how to find their own way to break the situation? Have you ever tried to improve efficiency with new equipment? What business experiences do you want to share with your peers? Welcome to exchange and discuss in the comments area, let's explore the new future of the catering industry together!
in this era of innovation and opportunity, Sanhao dumpling machine is taking science and technology as the sword and innovation as the shield. To help catering practitioners break through the traditional dilemma. When efficiency and creativity meet, when technology and food merge, an industrial innovation about dumplings is quietly taking place, maybe a machine can open up new possibilities for your catering career.
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